Week 11 · Dec 28–Jan 3

Building the village.

own yours.

We burn down

Doing it alone.

We build

A village you can call.

The script (Monday, to camera)

“This week we're burning down doing it alone. We're building a village you can call.”

The Burn.

We were told to do it all, alone, and to call the exhaustion love. Last in line, first up, asleep last. The prize for being a martyr is nothing.

Who's in your village, and who do you wish was?

Answer on Instagram

On The Match this week.

I'm looking for mothers and organizers building meal trains, babysitting swaps, mutual aid and local care networks.

Apply to be a guest

The Build.

We build the village: meal trains, babysitting swaps, group chats that actually help. Asking for help is part of the strength.

Own yours.

I'm owning my part by asking for help, out loud, before I hit empty.

Copy and paste.

Your repost

Reposting until @[brand] shares it. building the village is real where I live. Hers, hers and hers. #BurnItDown #NoCountryForMothers @bigmotherenergy

Your local burn

Week 11 of Burn It Down: building the village. In [town], [your number or your line]. This week we burn it down. We build a village you can call. Who's in your village, and who do you wish was? Tell me below. Watch the film. Join The Match. @bigmotherenergy #BurnItDown #NoCountryForMothers

Week 11 · Make it yours · AI-powered

Your story. Your burn.

We burn down Doing it alone.

We build A village you can call.

Start with what you live. Get a personal post you can edit and share.

The Mom Chain post

I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers

The brands we're calling out this week.

Named Monday morning.