One brand becomes the official amplification partner.

Four jobs.

1. 1
   Start the chain

   Recruit the founding cohort: creators, community and everyday mothers who post the first Burn on October 19.

2. 2
   Make it travel

   Produce social content from the strongest reactions and amplify them on the brand's own channels, every week.

3. 3
   Fund the reach

   Creator fees, paid media behind the Burns that work, and the crew roles, so the people building this get paid.

4. 4
   Create the tentpoles

   Co-host two screenings, the launch on October 19 and a national finale on January 10, the blitz.

The partner buys the room, never the mic. Every other brand still gets called out, and still gets named on Friday when they share.