Public tag creates visibility. Private DM creates participation.
Moms already have a distribution system. Each other.
own yours.
- 1Share why
She reposts the Burn and says, in one line, why she's watching. Her reason, not ours.
- 2Tag three moms, in public
The three she wants in the conversation, named on the post.
- 3Save them a seat, in private
A DM with the next screening and Thursday's taping. Group chats, school threads, real friendships.
- 4Repeat
Every mom who watches passes it to three more.
Play it forward.
I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers
I saved you a seat. Here's the next screening and Thursday's taping of The Match. When you've watched, pass it to three more moms.
The chain, where you live.
Your weekly captains.
No captains announced for this week yet.
Your local brands.
No local brands announced for this week yet.
A mother for the wall.
Every story is reviewed before it appears here. See the whole wall