Week 10 · Dec 21–27

A seat at the table.

own yours.

We burn down

Decisions about mothers made without mothers.

We build

Mothers in the room where it happens.

The script (Monday, to camera)

“This week we're burning down decisions about mothers made without mothers. We're building mothers in the room where it happens.”

The Burn.

The decisions that shape our days get made at tables we aren't sitting at. Policy, pay, schedules and school budgets, decided by people whose calendars never included a school run.

Which table should a mother be sitting at in your town?

Answer on Instagram

On The Match this week.

I'm looking for mothers who ran for school board, town council or another local seat, or are thinking about it. Every party and no party welcome.

The Build.

We build mothers in the room: on school boards, town councils, committees and boards. Every party and no party. Just mothers, at the table.

Own yours.

I'm owning my part by pulling up a chair, and bringing other mothers with me.

Copy and paste.

Your repost

Reposting until @[brand] shares it. a seat at the table is real where I live. Hers, hers and hers. #BurnItDown #NoCountryForMothers @bigmotherenergy

Your local burn

Week 10 of Burn It Down: a seat at the table. In [town], [your number or your line]. This week we burn it down. We build mothers in the room where it happens. Which table should a mother be sitting at in your town? Tell me below. Watch the film. Join The Match. @bigmotherenergy #BurnItDown #NoCountryForMothers

Week 10 · Make it yours · AI-powered

Your story. Your burn.

We burn down Decisions about mothers made without mothers.

We build Mothers in the room where it happens.

Start with what you live. Get a personal post you can edit and share.

Leave out names and sensitive details. Your story is sent to AI, not saved to the campaign. Nothing is posted for you.

The Mom Chain post

I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers

The brands we're calling out this week.

Named Monday morning.