Week 12 · Jan 4–10
Caring at both ends.
own yours.
We burn down
Caring for kids and parents with no help.
We build
Support for the sandwich years.
The script (Monday, to camera)
“This week we're burning down caring for everyone with no help. We're building support for the sandwich years.”
The Burn.
Some of us are caring for our kids and our parents at the same time, between work and everything else, with almost no help.
Who are you caring for right now?
Answer on InstagramOn The Match this week.
I'm looking for mothers caring for children and aging parents at the same time, and the people supporting them.
The Build.
We build support for the sandwich years: flexible work, shared caregiving, and a system that sees the people holding everyone up.
Own yours.
I'm owning my part by saying out loud how much I'm carrying, so other mothers know they're not alone.
Copy and paste.
Reposting until @[brand] shares it. caring at both ends is real where I live. Hers, hers and hers. #BurnItDown #NoCountryForMothers @bigmotherenergy
Week 12 of Burn It Down: caring at both ends. In [town], [your number or your line]. This week we burn it down. We build support for the sandwich years. Who are you caring for right now? Tell me below. Watch the film. Join The Match. @bigmotherenergy #BurnItDown #NoCountryForMothers
Week 12 · Make it yours · AI-powered
Your story. Your burn.
We burn down Caring for kids and parents with no help.
We build Support for the sandwich years.
Start with what you live. Get a personal post you can edit and share.
I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers
The brands we're calling out this week.
Named Monday morning.