Rules of the burn.

own yours.

  1. 1
    We burn the model, never a mother.

    No judging how anyone does it.

  2. 2
    Brands get asked, not shamed.

    Loudly, daily, playfully, until they share. Then we thank them louder.

  3. 3
    Her words, only with permission.

    First name and town.

  4. 4
    No invented numbers, no invented quotes.

    A number on a post is a real number from a real town.

  5. 5
    Every party and no party.

    Mothers, at the table.

  6. 6
    Nothing on her calendar until she asks.

    The ask is a repost or a comment.

  7. 7
    No one is asked to host again.

    Past hosts are asked to repost, to tag and to talk.

  8. 8
    Every caption ends the same way:

    Watch the film. Join The Match. Link in bio.