Week 1 · Oct 19–25 · starts Monday, October 19
Childcare that costs more than rent.
own yours.
We burn down
Childcare that costs more than rent.
We build
Care every family can afford.
The script (Monday, to camera)
“This week we're burning down childcare that costs more than rent. That's not a family problem. That's a country problem. We're building care every family can afford.”
The Burn.
In a lot of places, full-time care costs more than the rent. Sometimes more than the second paycheck it's supposed to make possible. Mothers have been doing that math alone at the kitchen table for years.
What does care cost where you live?
Answer on InstagramOn The Match this week.
I'm looking for organizers, providers and parents working to make childcare cheaper, closer or easier to find in their town.
The Build.
Mothers are already building it: care co-ops, employers who help pay for care, towns that fund local programs. Childcare isn't a perk. It's infrastructure, like roads and power.
Own yours.
I'm owning my part by saying the number out loud, so no mother thinks she's the only one who can't make it work.
Copy and paste.
Reposting until @[brand] shares it. childcare that costs more than rent is real where I live. Hers, hers and hers. #BurnItDown #NoCountryForMothers @bigmotherenergy
Week 1 of Burn It Down: childcare that costs more than rent. In [town], [your number or your line]. That's not a family problem. That's a country problem. This week we burn it down. We build care every family can afford. What does care cost where you live? Tell me below. Watch the film. Join The Match. @bigmotherenergy #BurnItDown #NoCountryForMothers
Week 1 · Make it yours · AI-powered
Your story. Your burn.
We burn down Childcare that costs more than rent.
We build Care every family can afford.
Start with what you live. Get a personal post you can edit and share.
I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers
The brands we're calling out this week.
Named Monday morning.