Week 2 · Oct 26–Nov 1
School hours vs. working hours.
own yours.
We burn down
School hours and working hours that don't fit together.
We build
Days built for working families.
The script (Monday, to camera)
“This week we're burning down school hours and working hours that were never built to fit together. We're building days that work for working families.”
The Burn.
School ends at 3:15. Work ends at 5. In between is a mother doing math with her career, every single day.
What's the gap between your school day and your work day?
Answer on InstagramOn The Match this week.
I'm looking for PTA leaders, school board members and parents who changed pickup, aftercare or the school calendar.
The Build.
Parents are already changing it: aftercare that a PTA fought for, schedules that flex, school boards that ask working parents first.
Own yours.
I'm owning my part by asking my school the question everyone whispers at pickup.
Copy and paste.
Reposting until @[brand] shares it. school hours vs. working hours is real where I live. Hers, hers and hers. #BurnItDown #NoCountryForMothers @bigmotherenergy
Week 2 of Burn It Down: school hours vs. working hours. In [town], [your number or your line]. This week we burn it down. We build days built for working families. What's the gap between your school day and your work day? Tell me below. Watch the film. Join The Match. @bigmotherenergy #BurnItDown #NoCountryForMothers
Week 2 · Make it yours · AI-powered
Your story. Your burn.
We burn down School hours and working hours that don't fit together.
We build Days built for working families.
Start with what you live. Get a personal post you can edit and share.
I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers
The brands we're calling out this week.
Named Monday morning.