Week 4 · Nov 9–15
The motherhood penalty.
own yours.
We burn down
The motherhood penalty in pay.
We build
Pay that doesn't drop when you become a mother.
The script (Monday, to camera)
“This week we're burning down the motherhood penalty in pay. Motherhood is experience, not a discount. We're building pay that doesn't drop when you become a mother.”
The Burn.
Every child comes with a cost that lands on the mother's salary. Slower raises, fewer promotions, and interviews where the question is about childcare instead of the job.
When did you first feel the penalty?
Answer on InstagramOn The Match this week.
I'm looking for mothers, HR leaders and advocates working on pay transparency, raises and promotions after kids.
The Build.
We build pay and promotions that measure the work, not the family status. Motherhood is experience. It is not a discount.
Own yours.
I'm owning my part by asking for what my work is worth, and helping other mothers ask too.
Copy and paste.
Reposting until @[brand] shares it. the motherhood penalty is real where I live. Hers, hers and hers. #BurnItDown #NoCountryForMothers @bigmotherenergy
Week 4 of Burn It Down: the motherhood penalty. In [town], [your number or your line]. Motherhood is experience, not a discount. This week we burn it down. We build pay that doesn't drop when you become a mother. When did you first feel the penalty? Tell me below. Watch the film. Join The Match. @bigmotherenergy #BurnItDown #NoCountryForMothers
Week 4 · Make it yours · AI-powered
Your story. Your burn.
We burn down The motherhood penalty in pay.
We build Pay that doesn't drop when you become a mother.
Start with what you live. Get a personal post you can edit and share.
I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers
The brands we're calling out this week.
Named Monday morning.